Color of Change

In Brief:

The largest online Black advocacy organization, with over 900,000 members, and a leading national voice on civil rights issues. ColorofChange.org works to strengthen Black America’s political voice. Its goal is empower members – Black Americans and allies – to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.

Color Of Change exists to strengthen Black America’s political voice. The goal is to empower members – Black Americans and allies – to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.

Hurricane Katrina made it clear that lack of a political voice has life-and-death consequences. With no one to speak for them, hundreds of thousands of people – largely Black, poor, and elderly – were left behind to die. But it wasn’t just Black folks. Poor, sick, and elderly people of every color were abandoned too. When Color Of Change works to protect Black lives and interests, it does the same for all who have been left behind in political silence.

Color Of Change is comprised of Black folks from every economic class, as well as those of every color who seek to help our voices be heard. Its members are united behind a simple, powerful pledge:

“we will do all we can to make sure all Americans are represented, served, and protected – regardless of race or class.”

Using the Internet, the organization enables members to speak in unison, with an amplified political voice. Color Of Change keeps them informed about the most pressing issues for Black people in America and give them ways to act, lobbying elected representatives using email, the telephone, and face-to-face meetings.

They bring attention to the needs and concerns of Black folks by holding coordinated events in different parts of the country, running TV and print advertisements, and demanding that the news media cover our issues. They also work with other groups – online efforts and other organizations that are doing related work – to magnify impact.

The Resistance

Color Of Change builds power for the resistance: launching and winning campaigns that force corporate enablers to cut off their support for anti-Black political forces—e.g., ALEC, the Trump Business Council, Bill O’Reilly, Facebook and Google advertising and hate speech, financing for white nationalists, surveillance of Black activists, and more. In early 2018, Color Of Change organized Black Women’s Brunches across 19 different cities that have inspired more than 12,000 people—many who are new to politics and activism—to come together, build new relationships, develop plans, learn its tools, and start organizing their friends, family, and community to drive progressive change. Color Of Change PAC will reach nearly 2.5 million low-propensity Black voters in 10 critical states in 2018, increasing voter participation at the levels required to influence target races that will impact the well being of Black communities. The program includes a new offline / online engagement model: 7,000 new activists trained (primarily Back women), 10,000 total organizing volunteers deployed, and 1.4 million online members educated for influence.