In Brief:

A network of 22 state-based online organizations that reaches over three million people. Using an advanced internet advocacy platform, it combines research, outreach, earned and paid media, and coalition-building activities to advocate for progressive policies and interests and to ensure a coordinated national and state earned media strategy. Using its innovative online technology, ProgressNow also drums up opposition to conservatives’ overreach in the states in which it operates.

Since 2003, ProgressNow has been developing our network of state partner organizations to fill a unique and critical role in the progressive infrastructure of key states.

ProgressNow State Partners serve as non-stop, multi-issue advocacy organizations. Year-round, the organizations promote progressive ideas and causes with creative earned media strategies, targeted email campaigns, and cutting-edge new media. Working with allies, ProgressNow has significantly improved the communications effort of the entire progressive community in our states.

Today, the organization has built an email list that exceeds 4 million people. it has generated thousands of news stories in local, state, and national press. And it has pushed the use of social technologies and new media in partnership with its allies.

ProgressNow is a year-round, never-ending progressive campaign.

Political campaigns are relatively short-lived; they come and they go, leaving little behind of lasting value. ProgressNow’s presence in our states never ends. There are hundreds of local and state issues around which it can organize and communicate effectively literally year-round. Day in and day out, it works in states to counter the right wing and create a perpetual issue advocacy culture.

Focusing on earned media, online communications and organizing.

Many state-based traditional, single-issue advocacy groups lack the internal capacity to execute communications effectively – ProgressNow State Partners excel in this area. Each ProgressNow State Partner organization has full-time staff who are experts in media communications, online campaigns, earned media and new media. Groups mobilize citizens through extensive email lists, media events, and social networking sites like Twitter and Facebook. ProgressNow quickly produces and publishes hot topic videos on YouTube. It has even developed new social networking and organizing tools that have been used successfully by State Partner organizations, other progressive organizations, and Barack Obama’s Presidential campaign.

Unique focus on state and local issues.

Simply put, ProgressNow state partners are the only multi-issue, perpetual advocacy organizations in the states. It’s been said that “all politics is local”, and lasting change must be rooted in our communities. By focusing our civic engagement and communications work at the state and local level, ProgressNow is uniquely situated to play an important role in creating true, lasting change in our states.