Daily Action

In 2017, MoveOn Civic Action, through an innovative collaboration with Creative Majority PAC, became the driving force behind Daily Action, a national text message program alerting 220,000 subscribers to take action on important issues. MoveOn’s volunteer Text Team has sent more than six million Peer-to-Peer (P2P) text messages to activate hundreds of thousands of volunteers and voters. In the 2016 Election, 40 percent of MoveOn’s volunteer sign-ups originated from P2P texting outreach. In 2017, MoveOn used strategic texting to generate targeted calls to legislators that helped save health care, demanded passage of the Dream Act, and much more.

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